Using Proper Article Marketing Strategies For SEO

In this particular strategy, we are going to discuss the area of article marketing where your SEO strategy will mainly focus in attaining the highest possible number of quality backlinks to your website by means of your articles. Just a few words in order to avoid confusion: your main goal in this strategy is not to get your articles ranked in various search engines. What you need is to have your website content ranked in various search engines instead.

This is actually quite different from creating traffic through article marketing. In this particular strategy, your articles are there in order to promote your web content and also to help your rankings in search results by providing quality backlinks to pages of your website.

This is article marketing for SEO of your website, not of your articles. In this manner, your articles’ main target in this strategy is merely to attain backlinks for the content of your website. For those who are still not yet familiar with SEO or Search Engine Optimization, here’s how it basically works…

At the end of each article, a resource box is located containing a link (or two) back to your website. This is referred to as a ‘backlink’. To simplify things, one can say that the more quality (quality – relevance and authority of the page where the link is located) backlinks you have, the higher the page you picked out will rank in various search engines.

For instance, once you publish an article in an article directory, the backlink to the page of your site is valuable in the eyes of Google because large article directories have authority in Google’s eyes and this backlink promotes the ranking of this page on your website in the search results. Once done correctly, you can do a lot of powerful SEO with article marketing.

Here are the three guidelines of a successful article marketing strategy for SEO:
1.One-of-a-kind high quality articles
2.Proper anchor text in the article resource box
3.Syndication of articles on a variety of websites

I.Writing One-of-a-kind articles

Once you decided that you are doing article marketing for SEO, then it is absolutely imperative that you must compose one-of-a-kind articles for your website.

Why is that, you ask?

Since your web contents are unique, the backlinks to your website which are located in your resource box will be valuable in the eyes of the search engines. However, if your web contents are not unique, then those links will just be ignored, and will be of no use when it comes to search ranking. By unique, we mean 100% one-of-a-kind articles.

For instance, let’s say you compose and publish an article regarding your house remodeling on 4-6 different article directories, with the same resource box with only one backlink to the same page of your website. You will then have 4-6 same articles on the web and therefore, Google will count them as multiple backlinks pointing back to your site. However, if you submit this to only a single article directory, you will only have a single backlink pointing to your page or site. Unfortunately, if your article is not one-of-a-kind (meaning that you used some PLR article for instance), then your article won’t be accepted by a directory at all and you’ll end up with no backlinks from the directories. What does it mean when your article isn’t located on a directory? Well, webmasters won’t be able to find your article and therefore wouldn’t be able to republish it on their website with your resource box links intact. Article directories are important because they provide our articles a chance to be seen by not only future customers but by website owners as well who are looking for new valuable content to put on their site.

II.Creating Proper Anchor Text in the Resource Box

If your target is to attain a better SEO ranking with article marketing then you should work on your anchor text in your resource boxes.

Why again, you ask?

This is because Google provides a high importance to the title of the links which are coming to your website pages. Furthermore, it also helps your website attain better content ranking. For instance, if you want to rank a page for the keyword ‘house remodeling ideas’, the text of the link located in your reference box should not be a URL or kitchen remodeling. Instead, it should indicate: ‘house remodeling ideas’ in the anchor text. The reason why it’s important to properly choose your anchor text for links is because if you choose a short-tail or popular keyword which has a lot of competition, it will take a very, very long time and tons of articles before you see your page or site at the first organic search results of Google. Targeting longer-tailed keywords is ideal because they are much easier to rank for and they are generally focused on the ending scale of the conversion phase.

III.Many Articles on a Variety of Websites

If you can publish lots more unique articles, you will then obtain more backlinks to your content and thus your article marketing campaign will be a lot more successful in terms of SEO, which in fact is your main target in this particular article marketing strategy.

This is the reason as to why it is always imperative to be consistent in your article writing and publishing, to have a daily mode of operation and to be consistent over time with your article marketing efforts.

Don’t try to submit your articles to hundreds of different directories. Not only is this a rather large waste of time and won’t provide you with a powerful ranking it is also considered spam and is not tolerated by many directories as well as the most important creature on the internet: Google. Instead, when you focus on creating high quality articles you should submit them to four or five article directories with different variety in terms of their customer base. This will create greater exposure for your articles and not only that, it will get syndicated across the web for you since you are appealing to such a large, varied audience. If you multiple your article writing efforts then you will get just that much more out of article marketing. Just remember, don’t try to cheat the system because eventually you will be the one to fall.

There are tons more article marketing strategies which you can find at Marketing Made Simple.

A Guide To Mastering Article Writing For Beginners

Lots of writers or bloggers may have something along these lines written somewhere in their mind: “Just another day to provide contagious titles and entertaining quality content for my readers.” Some of them may sadly be running out of topics or ideas to blog, while others consider themselves in a state they refer to as ‘writer’s block’. Whatever it is, how do you get started, and what should the main point be is just a few of the many questions a writer or a blogger struggles with each and every time they face a computer and one attempts to come out and flow words naturally.

This scenario may be challenging most specially for those writers or bloggers who aim to provide their readers with something new each and every day. However, with article writing help, this may be a lot easier.

Read the following article writing help to assist you in weaving written expressions more congruently during those moments when you believe words just aren’t coming out as smoothly or fluid as you would want them to. These are the steps to becoming a friction-free article writer. 

1. Deal With Your Expertise - Determine your abilities and the topics that you like to write about often. Did you know that you can monetize your blog out of your interests by means of your articles? If put into good practice, words will organically flow, and you’ll barely ever encounter a ‘writer’s block’. Writing about what you are already good at will not only be a good refresher to your topic of interest but besides further making you an expert on the subject your prospects will recognize your unique qualities and use you as an authoritative figure in your niche or marketplace.

2. Opening Up The Word Document - When it feels like words are quite hard to think of, then just write about whatever crosses your mind and let it go from there. This is so that your ideas as well as your thoughts won’t vanish forever into a dark abyss. Write all of your observations and words to inspire your wisdom. Upon doing this, you’ll see that your paper is now filled with a lot of information, more than enough in fact to fill in a single article. It might have information that varies from topic to topic but find the ‘meat’ in the cluster of thoughts and use it as your next article idea.

3. Composing and Ordering Your Article - This is yet another very important tip that is often overlooked or not even considered when bloggers or writers start publishing content on the internet. Like any other article, your published work should have a topic sentence with a beginning or background information of what you’re going to discuss. A middle which supports your thesis or topic sentence and correctly sequences the order of information that you wish to discuss to your readers. And last but not least an end, which is also referred to as the ‘conclusion’ or ‘summary’ of your points of interest. The conclusion is also a great place to include a sales pitch if you are focused on creating money articles for your products or services. Since your readers are composed mostly of the vast internet community, it is advisable that you create and organize your ideas when it pertains to short paragraphs and preferably in bulleted or numbered format for easy to understand reading. (It’s not very intriguing to read a large block of text.)

4. Creating Contagious Titles That Spark Curiosity - Another useful tip in order to assist writers/bloggers in composing the best article piece to write is by means of making or choosing a catchy headline. First of, you should base your article title on the keywords that you’re using. Next, your title can begin with what most readers are searching for or words that readers frequently type in most search engines. By doing this, you’ll be able to have more articles in higher ranking positions and a chance to be noticed by a lot of new readers. Correctly written titles will have great ranking for long-tail search, especially if you find that “golden nugget” of key phrases. Finally, aside from the keywords, you can add attractive as well as distinct words or phrases for an additional effect that can spark virality for your article.

5. Compose Your Article As If You’re Talking To Your Readers - This is a great way of creating an authoritative feeling with your readers and audience, allowing them to know you on a much more personal scale. If you actually know what you’re writing about, over time your readers will start to see you as an expert. Providing readers with high quality information and adding a personal touch to it will let your prospects know that you not only care about them, but you actually know what you’re talking about. Think about it… Would you rather trust someone who has highly informative content and sounds like they want to be your friend or would you rather trust someone with broken English and misspelled words that provides no unique information? Be unique!

If you have trouble thinking of ideas, then choose a topic that you are already familiar with. You can even try to bridge topics over into new areas of interest. Next time you open up a new Microsoft Word document and you don’t feel any sparks happening that let the words come out, start by writing all of your thoughts and ideas down. I know from my personal experience that I must have missed out on tons of great, witty, and catchy phrases that I have randomly came up with but failed to write down hoping that I’d remember them. Don’t forget to use an organized structure when you write; not everyone thinks like you and some readers can get lost when trying to read a piece because they don’t understand  how the sequence of information is being presented. You might have the greatest content in the world but without a good title that will attract readers your golden content can get lost forever. And most importantly, always try to add your own unique touch to your content and articles, that could be the difference between a conversion or not. To wrap up, the next time that you are having ‘writer’s block’, use this guide to help you recover those ideas that are on the verge of forever being lost in thought. 

Action is the first step to success, check Marketing Made Simple for more golden article marketing strategies.

What Marks The Difference With Quality Articles In Article Marketing

Nowadays, especially in article marketing advertisements, you hear a lot about ‘quality content’. Do you know what they’re talking about? What is the distinction between quality content and non-quality content? Why is this important?

First, let us discuss the importance of quality content. This now brings us to the endless battle of ‘quality versus quantity’. A quality content article will always have a touch of ‘brilliance’ and will always discuss something that is significant. A quality content article is often specific and informative. It teaches the reader something. A non-quality content article will merely be a discussion of general terms, with some common knowledge.

Now let’s review the difference of the two in terms of reader response. A common article may get posted or republished in an article directory but will not be republished and distributed via RSS feeds. However, a quality content article may be republished more than hundreds of times when the directory distributes it via RSS feed to hundreds of different directories, blogs and websites.

So, what do you have? You have an article that gets published. Well, that’s great. However, these things still depend on the article directory where you published your said article. Depending on the site’s traffic, you will get certain views and clicks per month. However, if the article is merely average, you will not receive any clicks nor views in your resource box. Always remember that we publish articles to promote attention as well as traffic to our website.

Let us now take a look at the distinction of a high quality content article. Upon the articles submission, this article gets published and distributed to lots of article directories, blogs and websites. At the moment, you have an article that contains valuable, significant and thorough information that teaches your readers something. Your reader then would like to learn a lot more and perhaps share this particular knowledge. Therefore, you will gain further backlinks to your site. This very article will gain views from every of the other hundred or more places it has been distributed to.

So let’s summarize everything that we’ve learned so far. A quality content article will often be distributed and may provide you 300 or more views per month. With merely a 10% click rate, you will have 30 to 50 targeted site patrons per article every month which will be directed to your website. Targeted customers are another thing, which we will therefore discuss later. A non-quality content article, however, may provide you 5 to 10 views every month. However, with an identical click rate that you will not unfortunately get, you will be lucky if you obtain a single customer per month.

Now this part gets a lot more interesting... Can you write twenty or more articles? Let’s say you can... Keep in mind that the articles must be 500 to 700 words long. Unfortunately the text is already too long, but we haven’t completely gotten to the main point yet.

Let’s multiply the 20 articles by a mere 400 views; that’ll be equal to 8,000 views every month, right? With a 10% click rate as a result of a top quality and informative article, you got yourself 800 targeted customers to your website each and every month. Remember, this is now on autopilot. Those targeted patrons will now keep on returning to your website regardless if you’re not available.

Considering that this traffic is made from targeted customers, we have the possibility to assume a conversion rate of 15% because it’s possible to own a conversion rate of approximately 20%, if the website traffic is perfectly targeted. So, let’s sum it all up. You will be receiving 120 sales each month, and I’ll be assuming that the amount that you’ll be receiving the average profit to your own product or service is $35.00. You’ll possibly be getting a net amount of $4200.00 each month. This is actually being done every day.

Well before you begin counting your money, let me explain this thoroughly. Most articles published are quality content. There are in fact really nice and informative articles that you run into nowadays, but the results don’t often seem to be typical. Most people still believe that quantity is a lot better than quality. They’re wrong. The internet is overflowing with information, and only the best information will rise to the top while everything else average is going to sink at the bottom.

If you're tired of hearing wrong information in regards to article marketing, you should check out this site on article marketing strategy.

Create a Huge Amount Of Backlinks For Your Website Using Article Marketing

Article Marketing is a convenient and practical way in order to direct traffic to your website, create backlinks to help you with your SEO ranking, and establish yourself as an authority figure in your own territory.

Creating a website in order to promote your business is a brilliant idea. However, without the presence of web traffic, you’re not really advertising anything, right? The old cliché, “If you build it, they will return”, doesn’t necessarily work in the cyberspace especially when you are competing against billions of other websites out there! Until you get up and start promoting your website, no one can find it and you’ll end up having no site traffic at all.

Luckily, there are tons of methods that you can utilize in order to drive traffic towards your own website. Writing and posting articles, also referred to as ‘Article Promoting’ is a great way to start. Compared to all of the other traffic generating schemes, ‘Article Selling’ has always worked since the World Wide Web began, and it will always work. Furthermore, it’s free!

How Your Articles Work For You

•The articles you have on your website offer your readers a lot of helpful and valuable content. Creating a compelling offer on your website, will drive curiosity in your reader with regards to your products and/or services.
•Every article that you publish in your website may include a signature space, which is sometimes referred to as ‘Resource Box’. You may include backlinks to your own website here.  It will also include a short background regarding the author, and/or a quick advertisement for your website. Anyone who’s reading this article will be able to view this section and they’ll also be able to click through your entire website. Finally, as you publish additional articles, these backlinks will help your website improve your search engine rankings.
•The articles that you publish might be picked up from various article directories by those website owners who would like to re-publish your article on their own website due to the content’s superb quality. This can get your name, your very own article, as well as your website links republished in front of even more readers!
•The more high quality articles you compose, the more respect you gain from your readers and expertise in your chosen field.

Simply start by composing a useful article which is connected for your own business or to your interest. When your article is insightful, and in many ways helpful for most of your readers, they will be a lot more inclined to check back to your website on a regular basis. Your articles should not sound like a mini-ad campaign. In fact, most article directories automatically reject articles that are made merely to sell something.

Make sure that your content is 100% original. Copying and republishing a web article which has already been published can create a number of issues. Article directories, aside from search engines as much as possible do not allow their users to suffer a horrific experience by returning the same content a number of times. They will verify your composition against all of the other articles that they have indexed. If they found out that your content is merely a duplicate of another article, the article directories will therefore reject your submission, and then the search engines will not provide you credit for the backlinks. Finally, your readers will unfortunately know about this sudden mishap which will eventually gain you a bad reputation in their eyes.

Make an effort to attract more attention to your readers by composing an appealing and useful article that will entice the reader to come back for more. If not, your readers will not go through your entire website. Your headlines and categories (if applicable) should catch your reader’s attention. Build these to stand out and entice not only the first time visitors but also your avid readers who go through your entire website.

No time, or perhaps the talent to put original material into writing? There’s definitely nothing wrong with trusting someone else to do it for you. There are a lot of freelance writers that you can take advantage of who offer ghost writing services. You can offer them nothing more but a few keywords, and they can take it from there. Furthermore, experienced ghost writers are often acquainted with Search Engine Optimization (SEO) practices, which they’ll be able to integrate into your articles, making them a lot more effective for you. Make it clear that you need complete and all-original compositions and that you’ll be purchasing the exclusive possession rights of those articles.

Afterwards, publish your article to any of the article directories you prefer. Simply search the web using the keyword ‘Article Directory’ and you’ll see hundreds of them all over the net. Publishing your article to the foremost fashionable directories can provide an immediate feedback on having your website indexed by search engines and improve your search engine result page (SERP) rankings. Publishing to hundreds of article directories all over the internet might not have an extreme effect on your web traffic or on your SERP rankings. Still, having a multitude of backlinks out there that direct towards your website is far better than having simply a handful.
By just one article, you’ll be able to attain a multitude of backlinks, and by posting a simple article per day, you’ll be able to have a thousands of backlinks in a matter of weeks.

You've just taken your first step to dominating article marketing.