Using Proper Article Marketing Strategies For SEO

In this particular strategy, we are going to discuss the area of article marketing where your SEO strategy will mainly focus in attaining the highest possible number of quality backlinks to your website by means of your articles. Just a few words in order to avoid confusion: your main goal in this strategy is not to get your articles ranked in various search engines. What you need is to have your website content ranked in various search engines instead.

This is actually quite different from creating traffic through article marketing. In this particular strategy, your articles are there in order to promote your web content and also to help your rankings in search results by providing quality backlinks to pages of your website.

This is article marketing for SEO of your website, not of your articles. In this manner, your articles’ main target in this strategy is merely to attain backlinks for the content of your website. For those who are still not yet familiar with SEO or Search Engine Optimization, here’s how it basically works…

At the end of each article, a resource box is located containing a link (or two) back to your website. This is referred to as a ‘backlink’. To simplify things, one can say that the more quality (quality – relevance and authority of the page where the link is located) backlinks you have, the higher the page you picked out will rank in various search engines.

For instance, once you publish an article in an article directory, the backlink to the page of your site is valuable in the eyes of Google because large article directories have authority in Google’s eyes and this backlink promotes the ranking of this page on your website in the search results. Once done correctly, you can do a lot of powerful SEO with article marketing.

Here are the three guidelines of a successful article marketing strategy for SEO:
1.One-of-a-kind high quality articles
2.Proper anchor text in the article resource box
3.Syndication of articles on a variety of websites

I.Writing One-of-a-kind articles

Once you decided that you are doing article marketing for SEO, then it is absolutely imperative that you must compose one-of-a-kind articles for your website.

Why is that, you ask?

Since your web contents are unique, the backlinks to your website which are located in your resource box will be valuable in the eyes of the search engines. However, if your web contents are not unique, then those links will just be ignored, and will be of no use when it comes to search ranking. By unique, we mean 100% one-of-a-kind articles.

For instance, let’s say you compose and publish an article regarding your house remodeling on 4-6 different article directories, with the same resource box with only one backlink to the same page of your website. You will then have 4-6 same articles on the web and therefore, Google will count them as multiple backlinks pointing back to your site. However, if you submit this to only a single article directory, you will only have a single backlink pointing to your page or site. Unfortunately, if your article is not one-of-a-kind (meaning that you used some PLR article for instance), then your article won’t be accepted by a directory at all and you’ll end up with no backlinks from the directories. What does it mean when your article isn’t located on a directory? Well, webmasters won’t be able to find your article and therefore wouldn’t be able to republish it on their website with your resource box links intact. Article directories are important because they provide our articles a chance to be seen by not only future customers but by website owners as well who are looking for new valuable content to put on their site.

II.Creating Proper Anchor Text in the Resource Box

If your target is to attain a better SEO ranking with article marketing then you should work on your anchor text in your resource boxes.

Why again, you ask?

This is because Google provides a high importance to the title of the links which are coming to your website pages. Furthermore, it also helps your website attain better content ranking. For instance, if you want to rank a page for the keyword ‘house remodeling ideas’, the text of the link located in your reference box should not be a URL or kitchen remodeling. Instead, it should indicate: ‘house remodeling ideas’ in the anchor text. The reason why it’s important to properly choose your anchor text for links is because if you choose a short-tail or popular keyword which has a lot of competition, it will take a very, very long time and tons of articles before you see your page or site at the first organic search results of Google. Targeting longer-tailed keywords is ideal because they are much easier to rank for and they are generally focused on the ending scale of the conversion phase.

III.Many Articles on a Variety of Websites

If you can publish lots more unique articles, you will then obtain more backlinks to your content and thus your article marketing campaign will be a lot more successful in terms of SEO, which in fact is your main target in this particular article marketing strategy.

This is the reason as to why it is always imperative to be consistent in your article writing and publishing, to have a daily mode of operation and to be consistent over time with your article marketing efforts.

Don’t try to submit your articles to hundreds of different directories. Not only is this a rather large waste of time and won’t provide you with a powerful ranking it is also considered spam and is not tolerated by many directories as well as the most important creature on the internet: Google. Instead, when you focus on creating high quality articles you should submit them to four or five article directories with different variety in terms of their customer base. This will create greater exposure for your articles and not only that, it will get syndicated across the web for you since you are appealing to such a large, varied audience. If you multiple your article writing efforts then you will get just that much more out of article marketing. Just remember, don’t try to cheat the system because eventually you will be the one to fall.

There are tons more article marketing strategies which you can find at Marketing Made Simple.

A Guide To Mastering Article Writing For Beginners

Lots of writers or bloggers may have something along these lines written somewhere in their mind: “Just another day to provide contagious titles and entertaining quality content for my readers.” Some of them may sadly be running out of topics or ideas to blog, while others consider themselves in a state they refer to as ‘writer’s block’. Whatever it is, how do you get started, and what should the main point be is just a few of the many questions a writer or a blogger struggles with each and every time they face a computer and one attempts to come out and flow words naturally.

This scenario may be challenging most specially for those writers or bloggers who aim to provide their readers with something new each and every day. However, with article writing help, this may be a lot easier.

Read the following article writing help to assist you in weaving written expressions more congruently during those moments when you believe words just aren’t coming out as smoothly or fluid as you would want them to. These are the steps to becoming a friction-free article writer. 

1. Deal With Your Expertise - Determine your abilities and the topics that you like to write about often. Did you know that you can monetize your blog out of your interests by means of your articles? If put into good practice, words will organically flow, and you’ll barely ever encounter a ‘writer’s block’. Writing about what you are already good at will not only be a good refresher to your topic of interest but besides further making you an expert on the subject your prospects will recognize your unique qualities and use you as an authoritative figure in your niche or marketplace.

2. Opening Up The Word Document - When it feels like words are quite hard to think of, then just write about whatever crosses your mind and let it go from there. This is so that your ideas as well as your thoughts won’t vanish forever into a dark abyss. Write all of your observations and words to inspire your wisdom. Upon doing this, you’ll see that your paper is now filled with a lot of information, more than enough in fact to fill in a single article. It might have information that varies from topic to topic but find the ‘meat’ in the cluster of thoughts and use it as your next article idea.

3. Composing and Ordering Your Article - This is yet another very important tip that is often overlooked or not even considered when bloggers or writers start publishing content on the internet. Like any other article, your published work should have a topic sentence with a beginning or background information of what you’re going to discuss. A middle which supports your thesis or topic sentence and correctly sequences the order of information that you wish to discuss to your readers. And last but not least an end, which is also referred to as the ‘conclusion’ or ‘summary’ of your points of interest. The conclusion is also a great place to include a sales pitch if you are focused on creating money articles for your products or services. Since your readers are composed mostly of the vast internet community, it is advisable that you create and organize your ideas when it pertains to short paragraphs and preferably in bulleted or numbered format for easy to understand reading. (It’s not very intriguing to read a large block of text.)

4. Creating Contagious Titles That Spark Curiosity - Another useful tip in order to assist writers/bloggers in composing the best article piece to write is by means of making or choosing a catchy headline. First of, you should base your article title on the keywords that you’re using. Next, your title can begin with what most readers are searching for or words that readers frequently type in most search engines. By doing this, you’ll be able to have more articles in higher ranking positions and a chance to be noticed by a lot of new readers. Correctly written titles will have great ranking for long-tail search, especially if you find that “golden nugget” of key phrases. Finally, aside from the keywords, you can add attractive as well as distinct words or phrases for an additional effect that can spark virality for your article.

5. Compose Your Article As If You’re Talking To Your Readers - This is a great way of creating an authoritative feeling with your readers and audience, allowing them to know you on a much more personal scale. If you actually know what you’re writing about, over time your readers will start to see you as an expert. Providing readers with high quality information and adding a personal touch to it will let your prospects know that you not only care about them, but you actually know what you’re talking about. Think about it… Would you rather trust someone who has highly informative content and sounds like they want to be your friend or would you rather trust someone with broken English and misspelled words that provides no unique information? Be unique!

If you have trouble thinking of ideas, then choose a topic that you are already familiar with. You can even try to bridge topics over into new areas of interest. Next time you open up a new Microsoft Word document and you don’t feel any sparks happening that let the words come out, start by writing all of your thoughts and ideas down. I know from my personal experience that I must have missed out on tons of great, witty, and catchy phrases that I have randomly came up with but failed to write down hoping that I’d remember them. Don’t forget to use an organized structure when you write; not everyone thinks like you and some readers can get lost when trying to read a piece because they don’t understand  how the sequence of information is being presented. You might have the greatest content in the world but without a good title that will attract readers your golden content can get lost forever. And most importantly, always try to add your own unique touch to your content and articles, that could be the difference between a conversion or not. To wrap up, the next time that you are having ‘writer’s block’, use this guide to help you recover those ideas that are on the verge of forever being lost in thought. 

Action is the first step to success, check Marketing Made Simple for more golden article marketing strategies.