This is actually quite different from creating traffic through article marketing. In this particular strategy, your articles are there in order to promote your web content and also to help your rankings in search results by providing quality backlinks to pages of your website.
This is article marketing for SEO of your website, not of your articles. In this manner, your articles’ main target in this strategy is merely to attain backlinks for the content of your website. For those who are still not yet familiar with SEO or Search Engine Optimization, here’s how it basically works…
At the end of each article, a resource box is located containing a link (or two) back to your website. This is referred to as a ‘backlink’. To simplify things, one can say that the more quality (quality – relevance and authority of the page where the link is located) backlinks you have, the higher the page you picked out will rank in various search engines.
For instance, once you publish an article in an article directory, the backlink to the page of your site is valuable in the eyes of Google because large article directories have authority in Google’s eyes and this backlink promotes the ranking of this page on your website in the search results. Once done correctly, you can do a lot of powerful SEO with article marketing.
Here are the three guidelines of a successful article marketing strategy for SEO:
1.One-of-a-kind high quality articles
2.Proper anchor text in the article resource box
3.Syndication of articles on a variety of websites
I.Writing One-of-a-kind articles
Once you decided that you are doing article marketing for SEO, then it is absolutely imperative that you must compose one-of-a-kind articles for your website.
Why is that, you ask?
Since your web contents are unique, the backlinks to your website which are located in your resource box will be valuable in the eyes of the search engines. However, if your web contents are not unique, then those links will just be ignored, and will be of no use when it comes to search ranking. By unique, we mean 100% one-of-a-kind articles.
For instance, let’s say you compose and publish an article regarding your house remodeling on 4-6 different article directories, with the same resource box with only one backlink to the same page of your website. You will then have 4-6 same articles on the web and therefore, Google will count them as multiple backlinks pointing back to your site. However, if you submit this to only a single article directory, you will only have a single backlink pointing to your page or site. Unfortunately, if your article is not one-of-a-kind (meaning that you used some PLR article for instance), then your article won’t be accepted by a directory at all and you’ll end up with no backlinks from the directories. What does it mean when your article isn’t located on a directory? Well, webmasters won’t be able to find your article and therefore wouldn’t be able to republish it on their website with your resource box links intact. Article directories are important because they provide our articles a chance to be seen by not only future customers but by website owners as well who are looking for new valuable content to put on their site.
II.Creating Proper Anchor Text in the Resource Box
If your target is to attain a better SEO ranking with article marketing then you should work on your anchor text in your resource boxes.
Why again, you ask?
This is because Google provides a high importance to the title of the links which are coming to your website pages. Furthermore, it also helps your website attain better content ranking. For instance, if you want to rank a page for the keyword ‘house remodeling ideas’, the text of the link located in your reference box should not be a URL or kitchen remodeling. Instead, it should indicate: ‘house remodeling ideas’ in the anchor text. The reason why it’s important to properly choose your anchor text for links is because if you choose a short-tail or popular keyword which has a lot of competition, it will take a very, very long time and tons of articles before you see your page or site at the first organic search results of Google. Targeting longer-tailed keywords is ideal because they are much easier to rank for and they are generally focused on the ending scale of the conversion phase.
III.Many Articles on a Variety of Websites
If you can publish lots more unique articles, you will then obtain more backlinks to your content and thus your article marketing campaign will be a lot more successful in terms of SEO, which in fact is your main target in this particular article marketing strategy.
This is the reason as to why it is always imperative to be consistent in your article writing and publishing, to have a daily mode of operation and to be consistent over time with your article marketing efforts.
Don’t try to submit your articles to hundreds of different directories. Not only is this a rather large waste of time and won’t provide you with a powerful ranking it is also considered spam and is not tolerated by many directories as well as the most important creature on the internet: Google. Instead, when you focus on creating high quality articles you should submit them to four or five article directories with different variety in terms of their customer base. This will create greater exposure for your articles and not only that, it will get syndicated across the web for you since you are appealing to such a large, varied audience. If you multiple your article writing efforts then you will get just that much more out of article marketing. Just remember, don’t try to cheat the system because eventually you will be the one to fall.
There are tons more article marketing strategies which you can find at Marketing Made Simple.
